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Your Needs Come First
Before we begin a project, we consider your objectives,
budget, time frame and other requirements. Our team approach and
access to specialized resources assures that your projects will
be delivered on time and within budget.
Proven Methodologies
We use a variety of quantitative, qualitative
and experiential methodologies to understand and analyze your research
needs.
These methods include:
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Quantitative
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Qualitative
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Experiential
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Other
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Telephone Interviews
Mail/Fax Surveys
Online/internet
Mall/Store Intercepts
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Focus Groups
One on One Interviews
TeleConferences
Online/Internet Chat
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Mystery Shopping
Web/Desktop(GUI)
User Testing
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Data Compilation
Data Analysis
Databases
Respondent Recruiting
Consulting Services
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Five Phase Process
The Market Analytics team is involved in every
phase of your project
from analyzing your needs to assisting
you in implementing our findings. Our five-phase process includes:
Phase 1:
Listen and Learn. We actively
listen to understand your business and industry, the current environment,
your specialized needs and - above all - your customers.
Phase 2: Inquire
and Gather. We collect data through interviews, surveys,
focus groups, databases and reference materials. We think about
your needs and the best way to drive responses.
Phase 3: Analyze.
Information is analyzed through our proprietary software, and by
our team of experts. And we always have more than one set of eyes
on a project.
Phase 4:
Communicate and Recommend. Communicating
research results is a critical element of our business. We report
our findings in easy-to-understand formats that help you to take
action.
Phase 5:
Implement and Act. Depending
on your needs, Market Analytics can help you implement our findings
and determine appropriate actions.

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