Your company and your project are unique.
So is the way we approach our engagement with you.
The Market Analytics team is recognized for innovative
thinking and creativity in research design and project execution.
We use proven methodologies but we aren't limited to off-the-shelf
products or "canned" techniques. In every case, we design
the most efficient methods to meet your specific needs.
In today's global marketplace, listening
to your customers may require foreign-language skills or awareness
of cultural differences.
Whether your organization is competing internationally,
or reaching out to ethnic consumers in the U.S., the Market Analytics
team can design specialized programs to meet your needs. Our capabilities
range from from cross-cultural and diaspora marketing research,
to multi-lingual focus groups.
Here is an overview of our services and
programs:
Customer
Satisfaction Customer Complaint Analysis
Customer Loyalty and Value
Customer Retention and Defection
Customer Studies and Tracking
Mystery Shopping
Service Quality Measurements and Needs
The Customer Experience
Competitive Intelligence Benchmarking
Competitor Profiles
Customer Value Analysis
Pricing Studies
Service Analysis
SWOT Analysis
Win/Loss Analysis
Sales
and Marketing Advertising and Promotion Studies
Attitude and Usage Studies
Channel Management
Concept Testing
Customer Segmentation and Analysis
Market Analysis
Prospect Profiling
Sales Territory Alignment
Sales Performance Measures
Strategy and Planning Benchmarking and Best Practices
Brand Management
Corporate Positioning
Due Diligence
Participant Recruiting Business, Consumer
Focus Groups
Multilingual, Cross Cultural
One on One Interviews
Technical GUI (Graphics User Interface) Concept
and User Acceptance
User Requirements for GUI Applications
Web Site Concept and User Acceptance
Foreign Language Verification
International Cross Cultural
In-Country
Ethnic Markets and Diaspora
Foreign Languages