Your company and your project are unique. So is the way we approach our engagement with you.

The Market Analytics team is recognized for innovative thinking and creativity in research design and project execution. We use proven methodologies … but we aren't limited to off-the-shelf products or "canned" techniques. In every case, we design the most efficient methods to meet your specific needs.

In today's global marketplace, listening to your customers may require foreign-language skills or awareness of cultural differences.

Whether your organization is competing internationally, or reaching out to ethnic consumers in the U.S., the Market Analytics team can design specialized programs to meet your needs. Our capabilities range from from cross-cultural and diaspora marketing research, to multi-lingual focus groups.

Here is an overview of our services and programs:
Customer Satisfaction
Customer Complaint Analysis
Customer Loyalty and Value
Customer Retention and Defection
Customer Studies and Tracking
Mystery Shopping
Service Quality Measurements and Needs
The Customer Experience
Competitive Intelligence
Benchmarking
Competitor Profiles
Customer Value Analysis
Pricing Studies
Service Analysis
SWOT Analysis
Win/Loss Analysis
Sales and Marketing
Advertising and Promotion Studies
Attitude and Usage Studies
Channel Management
Concept Testing
Customer Segmentation and Analysis
Market Analysis
Prospect Profiling
Sales Territory Alignment
Sales Performance Measures

Strategy and Planning
Benchmarking and Best Practices
Brand Management
Corporate Positioning
Due Diligence

Participant Recruiting
Business, Consumer
Focus Groups
Multilingual, Cross Cultural
One on One Interviews

Technical
GUI (Graphics User Interface) Concept and User Acceptance
User Requirements for GUI Applications
Web Site Concept and User Acceptance
Foreign Language Verification

International
Cross Cultural
In-Country
Ethnic Markets and Diaspora
Foreign Languages

 
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